![]() Most creators can include those songs in their videos without fearing a lawsuit. TikTok, which has more than a billion monthly active users, first rose to popularity for its “hashtag” challenges and viral dance trends synchronized to the top music hits of the day. “There’s an assumption that just because music is available on a social media platform through one of its music libraries, that availability means it must be permissible to be used in any capacity,” said Robert Freund, an attorney specializing in advertising and social media marketing. for copyright infringement based on TikTok and Instagram posts. recently sued UK-based makeup and skincare company Iconic London Ltd. Labels and publishers under Warner Music Group Corp. Other social media-driven brands are facing similar liability. A federal judge this year ruled in favor of the labels in two of those cases. The upstart energy drink maker Bang achieved enormous marketing success through its aggressive and flashy social media strategy that used popular influencers to advertise its drinks on TikTok and Instagram Reels.īut the company didn’t obtain a license to use the music in more than 100 of its videos, and it was hit with copyright lawsuits from all three of the major US record labels. and other short-form video sharing platforms. You can also use the Commercial Music Library while editing your TikTok videos.The music industry’s legal crackdown on brand owners that use unlicensed songs in social media posts sends a warning for companies looking to capitalize on the explosive growth of TikTok Inc. ![]() Once you land on the Add Sound page, click on the header to switch to the Commercial Music Library, where all the songs (including songs within playlists) have commercial music rights. Once on the shooting page, click on the sound button at the top center of your screen Click on the shooting page - the plus sign + at the bottom of the profile screen How to use the Commercial Music Library as a creator? Like all TikTok users, you’re pre-cleared to use Commercial Sounds from the Commercial Music Library in your organic TikTok videos and ads served by TikTok Ads Manager. All of the sounds in the Commercial Music Library are licensed worldwide, and available for unlimited use within TikTok’s ecosystem. Where and how can I use Commercial Music Library?Ĭommercial Music Library sounds are available in the TikTok Sounds library for all users. When should you use the Commercial Music Library?Ĭreators should use the Commercial Music Library for branded content or content for their own commercial purposes. ![]() You can also use the Commercial Music Library for organic and paid content.Ĭurrently, the Commercial Music Library is available globally. ![]() The Commercial Music Library is for TikTok users that use TikTok for marketing, advertising, sponsorships, endorsements, or publicity, including official brand accounts, their promotional partners and creators, NGOs, and government organizations. Who can use the Commercial Music Library? The CML features Commercial Sounds both with and without lyrics in every genre from rock, hip-hop, electronic, and folk music, and is growing every day, so your next campaign will never be short of a soundtrack. All Commercial Sounds in the CML are pre-cleared for commercial use on the TikTok platform, so TikTok users don't have to go through the lengthy process of obtaining licenses on their own. The Commercial Music Library, or CML, is a collection of over 500,000+ sounds worldwide, sourced from emerging artists and top-tier music houses across various styles and genres.
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